Winkel Factuur Insights
As an Amazon Seller in Europe, you know how time-consuming and error-prone manual invoicing can be. Discover how Winkel Factuur fully automates your Amazon Seller invoices – from VAT calculation to upload to Seller Central – so you can focus on growth.
Amazon Seller invoices can be automated by connecting invoicing software to Seller Central, which generates VAT-compliant invoices and uploads them automatically.
Amazon sellers manually creating invoices for each order risk falling behind on compliance and losing valuable time. Winkel Factuur pulls order data from Amazon Seller Central and generates VAT-compliant invoices automatically within seconds.
Selling through Amazon offers enormous opportunities: access to millions of shoppers, international scale, and reliable logistics via FBA (Fulfillment by Amazon). However, these benefits also bring administrative complexity – especially in invoicing.
Unlike platforms like bol.com or Shopify, where you often have direct customer contact, Amazon transactions are handled through Seller Central. You receive settlement reports with sales and return data, but no ready-to-use invoices. It's up to you as a seller to generate correct, VAT-compliant invoices and make them available to customers.
Doing this manually is not only time-consuming but also error-prone. Incorrect VAT rates (especially with cross-border sales within the EU), missing invoice numbers, and administrative chaos are common problems. Moreover, it doesn't scale: with hundreds of orders per day, manual work is simply no longer an option.
European sellers face additional challenges with the One-Stop-Shop (OSS) system. When selling across EU borders, you must apply different VAT rates depending on the customer's country and track various thresholds. Missing these requirements can result in significant penalties from tax authorities.
Winkel Factuur is designed to solve all invoicing challenges for multichannel sellers – including Amazon Sellers. Via the official Amazon SP-API (Selling Partner API), we automatically retrieve your order data from Seller Central. This happens in real-time via webhooks, so there's no delay between a sale and the invoice.
Once an order comes in, our intelligent VAT engine analyzes the customer's country, product category, and any OSS obligations. Within seconds, a professional, VAT-compliant invoice is generated in PDF and UBL 2.1 format. This invoice is automatically uploaded to your Amazon Seller account and made available to the customer.
The beauty is that this process is fully transparent. In your Winkel Factuur dashboard, you see every order, every invoice, and all VAT calculations. You can export reports to accounting software like Exact Online, AFAS, or Twinfield, and all documents are archived for 7 years according to legal requirements – completely audit-proof.
Our system handles both FBM (Fulfilled by Merchant) and FBA orders seamlessly. For FBA transactions, we automatically incorporate Amazon's fees and commissions into your invoicing, ensuring complete financial accuracy and transparency.
Test all features without credit card. Automatic invoices within minutes.
Start free trial →One of the biggest pitfalls for Amazon Sellers is correctly applying VAT for cross-border sales. For example, if you sell from the Netherlands to customers in Germany, Belgium, or France, special rules apply under the One-Stop-Shop (OSS) system.
Under OSS, in certain situations you must apply the VAT rate of the customer's country instead of your domestic rate. There are thresholds per country (for example, €10,000 for many EU countries), and once you exceed these, you must file OSS returns. Forget this, and you risk substantial fines during tax audits.
Winkel Factuur completely takes over this complexity. Our VAT engine knows all rates of the 27 EU member states, automatically checks whether OSS applies, calculates the correct VAT per order, and warns you in time when you approach a threshold. You never have to manually think about which rate to apply.
The system also handles reverse charge mechanisms for B2B transactions, validates VAT numbers through VIES (VAT Information Exchange System), and automatically adjusts rates based on product categories and customer types. This ensures complete compliance with EU tax regulations.
Many successful e-commerce entrepreneurs sell not only through Amazon but also through other channels like bol.com, Shopify, and WooCommerce. This maximizes your reach and sales opportunities but also brings challenges in invoice management.
Winkel Factuur serves as a central hub for all your sales channels. Whether an order comes through Amazon, bol.com, Shopify, or WooCommerce – the workflow is identical. Each order automatically triggers an invoice formatted according to the brand identity of the relevant channel.
This multichannel approach offers significant advantages. You have one centralized overview of all your sales, one consistent invoicing process, and one archive for all documents. This not only saves time but also reduces the risk of errors and ensures you always maintain overview – even as you scale to thousands of orders per day.
The platform supports unlimited stores and brands under a single account, making it ideal for agencies managing multiple clients or entrepreneurs with multiple business entities. Each store can have its own templates, VAT settings, and branding while benefiting from centralized reporting and analytics.
Beyond basic invoice automation, Winkel Factuur offers advanced features designed for professional Amazon sellers. Our analytics dashboard provides deep insights into your business performance across all marketplaces, including profit margins after Amazon fees, VAT obligations by country, and cash flow projections.
The platform includes automated credit note generation for returns and refunds, intelligent fraud detection to flag suspicious orders, and customizable approval workflows for high-value transactions. You can also set up automated customer review requests that comply with Amazon's Terms of Service.
For sellers operating across multiple European marketplaces (Amazon.de, Amazon.fr, Amazon.es, etc.), our system automatically handles country-specific invoice requirements, including mandatory fields for Germany's GoBD compliance or France's anti-fraud legislation. This ensures you remain compliant in every market you operate in.
Winkel Factuur offers transparent, scalable pricing starting at just €9 per month for up to 100 orders. As your business grows, our pricing grows with you, with plans up to €65 per month for unlimited orders across unlimited stores. There are no hidden fees, no per-invoice charges, and no long-term contracts.
Every plan includes all features: unlimited invoice generation, full multichannel support, automated VAT calculations, audit-proof archiving, and priority customer support. You can upgrade or downgrade at any time based on your order volume.
Getting started takes less than 10 minutes. Sign up for our 14-day free trial, connect your Amazon Seller Central account, and watch as your first invoices are automatically generated and uploaded. Our onboarding team is available to help you configure templates and optimize your workflow for maximum efficiency.
Automating your Amazon Seller invoices with Winkel Factuur eliminates manual work, ensures VAT compliance across all EU countries, and gives you back valuable time to focus on growing your business. With seamless integration to Seller Central and support for multiple sales channels, you get a professional invoicing solution that scales with your ambitions. Start your free 14-day trial today and experience the difference automation makes.
Winkel Factuur connects to your Amazon Seller Central account via the official SP-API. When an order comes in, our system automatically retrieves the order data, calculates the correct VAT based on the customer's country and product category, generates a professional invoice in PDF and UBL format, and uploads it to Seller Central.
Yes. The VAT engine automatically applies the correct rate for all 27 EU member states. It checks whether OSS rules apply, validates VAT numbers for B2B transactions via VIES, and handles reverse-charge mechanisms. You receive warnings when approaching OSS thresholds.
Yes. The system handles both Fulfilled by Amazon (FBA) and Fulfilled by Merchant (FBM) orders seamlessly. For FBA transactions, Amazon fees and commissions are automatically incorporated into your invoicing for complete financial accuracy.
Absolutely. Winkel Factuur supports Amazon, bol.com, Shopify, and WooCommerce in one platform. Each order from any channel triggers the same automated invoice workflow, giving you a centralized overview of all your sales and VAT obligations.
Winkel Factuur starts at EUR 9 per month for up to 100 orders. Plans scale up to EUR 65 per month for unlimited orders across unlimited stores. Every plan includes all features, and you can try everything free for 14 days.