Why Amazon Seller Invoicing is So Challenging
Selling through Amazon offers enormous opportunities: access to millions of shoppers, international scale, and reliable logistics via FBA (Fulfillment by Amazon). However, these benefits also bring administrative complexity – especially in invoicing.
Unlike platforms like bol.com or Shopify, where you often have direct customer contact, Amazon transactions are handled through Seller Central. You receive settlement reports with sales and return data, but no ready-to-use invoices. It's up to you as a seller to generate correct, VAT-compliant invoices and make them available to customers.
Doing this manually is not only time-consuming but also error-prone. Incorrect VAT rates (especially with cross-border sales within the EU), missing invoice numbers, and administrative chaos are common problems. Moreover, it doesn't scale: with hundreds of orders per day, manual work is simply no longer an option.
European sellers face additional challenges with the One-Stop-Shop (OSS) system. When selling across EU borders, you must apply different VAT rates depending on the customer's country and track various thresholds. Missing these requirements can result in significant penalties from tax authorities.
How Winkel Factuur Automates Amazon Seller Invoicing
Winkel Factuur is designed to solve all invoicing challenges for multichannel sellers – including Amazon Sellers. Via the official Amazon SP-API (Selling Partner API), we automatically retrieve your order data from Seller Central. This happens in real-time via webhooks, so there's no delay between a sale and the invoice.
Once an order comes in, our intelligent VAT engine analyzes the customer's country, product category, and any OSS obligations. Within seconds, a professional, VAT-compliant invoice is generated in PDF and UBL 2.1 format. This invoice is automatically uploaded to your Amazon Seller account and made available to the customer.
The beauty is that this process is fully transparent. In your Winkel Factuur dashboard, you see every order, every invoice, and all VAT calculations. You can export reports to accounting software like Exact Online, AFAS, or Twinfield, and all documents are archived for 7 years according to legal requirements – completely audit-proof.
Our system handles both FBM (Fulfilled by Merchant) and FBA orders seamlessly. For FBA transactions, we automatically incorporate Amazon's fees and commissions into your invoicing, ensuring complete financial accuracy and transparency.
Key Benefits of Automated Amazon Invoices
- Complete automation: from order receipt to invoice upload in Seller Central
- VAT compliance: correct application of European VAT rates, including OSS rules for all 27 EU countries
- Time savings: no manual entry of customer data, amounts, or VAT percentages
- Error reduction: automated calculations eliminate typing and calculation errors
- Multichannel support: manage Amazon alongside bol.com, Shopify, and WooCommerce in one platform
- Professional appearance: brand-compliant invoices with your own logo and corporate identity
- Audit-proof archiving: all invoices stored for 7 years with full traceability
- Reporting and insights: real-time overview of revenue, VAT, and profit margins per marketplace
- Multi-currency support: handle transactions in EUR, GBP, USD, and other currencies
- Automatic language detection: invoices generated in customer's preferred language
VAT Challenges for Amazon Sellers in the EU
One of the biggest pitfalls for Amazon Sellers is correctly applying VAT for cross-border sales. For example, if you sell from the Netherlands to customers in Germany, Belgium, or France, special rules apply under the One-Stop-Shop (OSS) system.
Under OSS, in certain situations you must apply the VAT rate of the customer's country instead of your domestic rate. There are thresholds per country (for example, €10,000 for many EU countries), and once you exceed these, you must file OSS returns. Forget this, and you risk substantial fines during tax audits.
Winkel Factuur completely takes over this complexity. Our VAT engine knows all rates of the 27 EU member states, automatically checks whether OSS applies, calculates the correct VAT per order, and warns you in time when you approach a threshold. You never have to manually think about which rate to apply.
The system also handles reverse charge mechanisms for B2B transactions, validates VAT numbers through VIES (VAT Information Exchange System), and automatically adjusts rates based on product categories and customer types. This ensures complete compliance with EU tax regulations.
From Amazon Order to Invoice in 4 Simple Steps
- Step 1: Create an account with Winkel Factuur and test for 15 days free. You get immediate access to the dashboard with full functionality.
- Step 2: Connect your Amazon Seller Central account via the SP-API. Authorize Winkel Factuur to retrieve orders and upload invoices with secure OAuth authentication.
- Step 3: Configure your invoice template with your company details, logo, and corporate identity. Choose from professional templates or upload your own design with custom fields.
- Step 4: Activate the automatic workflow. From now on, every Amazon order automatically generates an invoice that is uploaded and archived – without you having to do anything. Set up custom rules for different marketplaces or product categories.
Combining Amazon with bol.com, Shopify, and WooCommerce
Many successful e-commerce entrepreneurs sell not only through Amazon but also through other channels like bol.com, Shopify, and WooCommerce. This maximizes your reach and sales opportunities but also brings challenges in invoice management.
Winkel Factuur serves as a central hub for all your sales channels. Whether an order comes through Amazon, bol.com, Shopify, or WooCommerce – the workflow is identical. Each order automatically triggers an invoice formatted according to the brand identity of the relevant channel.
This multichannel approach offers significant advantages. You have one centralized overview of all your sales, one consistent invoicing process, and one archive for all documents. This not only saves time but also reduces the risk of errors and ensures you always maintain overview – even as you scale to thousands of orders per day.
The platform supports unlimited stores and brands under a single account, making it ideal for agencies managing multiple clients or entrepreneurs with multiple business entities. Each store can have its own templates, VAT settings, and branding while benefiting from centralized reporting and analytics.
Advanced Features for Professional Sellers
Beyond basic invoice automation, Winkel Factuur offers advanced features designed for professional Amazon sellers. Our analytics dashboard provides deep insights into your business performance across all marketplaces, including profit margins after Amazon fees, VAT obligations by country, and cash flow projections.
The platform includes automated credit note generation for returns and refunds, intelligent fraud detection to flag suspicious orders, and customizable approval workflows for high-value transactions. You can also set up automated customer review requests that comply with Amazon's Terms of Service.
For sellers operating across multiple European marketplaces (Amazon.de, Amazon.fr, Amazon.es, etc.), our system automatically handles country-specific invoice requirements, including mandatory fields for Germany's GoBD compliance or France's anti-fraud legislation. This ensures you remain compliant in every market you operate in.
Pricing and Getting Started
Winkel Factuur offers transparent, scalable pricing starting at just €9 per month for up to 100 orders. As your business grows, our pricing grows with you, with plans up to €65 per month for unlimited orders across unlimited stores. There are no hidden fees, no per-invoice charges, and no long-term contracts.
Every plan includes all features: unlimited invoice generation, full multichannel support, automated VAT calculations, audit-proof archiving, and priority customer support. You can upgrade or downgrade at any time based on your order volume.
Getting started takes less than 10 minutes. Sign up for our 15-day free trial, connect your Amazon Seller Central account, and watch as your first invoices are automatically generated and uploaded. Our onboarding team is available to help you configure templates and optimize your workflow for maximum efficiency.