Why Professional Invoicing Matters for Your Webshop
Every successful webshop needs professional invoicing. It's not just a legal requirement – it's also essential for your brand image, customer trust, and financial administration. A professional invoice shows customers you take your business seriously and helps build long-term relationships.
However, creating invoices manually is time-consuming and error-prone. Calculating the correct VAT rate, ensuring all legally required fields are present, maintaining sequential numbering, and archiving everything for 7 years – it quickly becomes overwhelming, especially as your order volume grows.
Many webshop owners start with free invoice templates or basic software, but these solutions often fall short. They don't integrate with your sales channels, require manual data entry for each order, and lack advanced features like automatic VAT calculation for cross-border sales or multi-currency support. This leads to frustration, mistakes, and wasted time that could be better spent growing your business.
What Makes a VAT Invoice Legally Compliant?
In the European Union, VAT invoices must meet strict requirements to be legally valid. Understanding these requirements is crucial to avoid penalties during tax audits. A compliant VAT invoice must include: your company name and VAT number, customer details including their VAT number (for B2B), a unique sequential invoice number, invoice date and delivery date, detailed description of goods or services, unit prices and quantities, applicable VAT rate and total VAT amount, and the total amount including VAT.
Additional requirements apply for specific situations. For cross-border B2B sales within the EU, you must apply the reverse charge mechanism and include specific text like 'VAT reverse charge applies'. For sales to consumers in other EU countries under OSS (One-Stop-Shop), you must use the VAT rate of the customer's country and mention your OSS registration number.
Winkel Factuur ensures every invoice meets these requirements automatically. Our intelligent system knows all EU regulations, applies the correct VAT treatment based on customer location and type, and includes all mandatory fields. You never have to worry about compliance – we handle it for you.
How Winkel Factuur Automates Your Invoicing
Our automation works seamlessly with your existing sales channels. When a customer places an order on your Shopify store, WooCommerce webshop, bol.com shop, or Amazon Seller account, Winkel Factuur receives the order data automatically via webhooks or API connections. This happens in real-time, within seconds of the order being placed.
The system then analyzes the order: it identifies the customer's country and determines whether they're a consumer (B2C) or business (B2B), calculates the correct VAT rate based on product category and destination, applies any applicable OSS rules or reverse charge mechanisms, and generates a professional invoice in PDF and UBL format. All of this happens automatically, without any manual intervention.
The generated invoice is then uploaded to your marketplace account (for bol.com or Amazon), emailed to the customer (for Shopify or WooCommerce), and archived in your Winkel Factuur account. You get a complete overview in your dashboard, where you can view all invoices, export them to your accounting software, or download them for your administration. Everything is organized, compliant, and ready for tax audits.
Key Benefits of Automated Invoice Generation
- Save 10+ hours per week: no more manual invoice creation, data entry, or calculations
- Eliminate errors: automated VAT calculation removes human mistakes and ensures accuracy
- Professional appearance: branded invoices with your logo, colors, and corporate identity
- Multi-platform support: works with bol.com, Amazon, Shopify, WooCommerce, and more
- VAT compliance: correct rates for all 27 EU countries, automatic OSS handling
- Multi-language: invoices automatically generated in customer's language (25 EU languages)
- Audit-proof archiving: all invoices stored for 7+ years with full traceability
- Real-time insights: dashboard with revenue, VAT, and profit analysis
- Scalable pricing: start at €9/month, grow to unlimited orders without breaking the bank
- Free trial: test everything for 15 days without credit card or commitment
Pricing That Grows With Your Business
We understand that webshops come in all sizes, from weekend side-hustles to full-time businesses processing thousands of orders. That's why our pricing is designed to be fair and scalable, so you only pay for what you need.
Our starter plan at €9 per month covers up to 100 orders – perfect for new webshops testing the waters. As you grow to 400 orders, you pay €15/month. At 1,500 orders (our most popular tier), it's €22/month. Professional sellers with 4,000 orders pay €32/month, while high-volume businesses with 8,000 orders pay €45/month. Need more? Our unlimited plan at €65/month has no order limits.
Every plan includes all features: unlimited invoice generation, full multichannel support, automated VAT calculations, branded templates, multi-language support, audit-proof archiving, and priority customer support. There are no hidden fees, no per-invoice charges, and no long-term contracts. You can upgrade or downgrade at any time based on your order volume. And with our 15-day free trial, you can test everything risk-free before committing.
Integration With Your Favorite Platforms
Winkel Factuur integrates seamlessly with the platforms European webshop owners use most. For Shopify stores, we connect via the Shopify API to automatically pull order data, generate invoices, and sync them back to your store. Customers receive professional invoices with every order, and you get complete overview in your dashboard.
WooCommerce users benefit from our WordPress plugin that integrates directly with their store. Once installed, every WooCommerce order triggers an automatic invoice that's emailed to the customer and archived in Winkel Factuur. The plugin also adds invoice download links to customer accounts and order confirmation emails.
For bol.com sellers, we use the official bol.com API to retrieve orders and upload invoices directly to the bol.com platform, where customers can download them. This meets bol.com's invoicing requirements and ensures you stay compliant with their seller policies. Amazon Sellers get similar integration via the SP-API, with automatic invoice upload to Seller Central.
You can connect unlimited stores from multiple platforms under one Winkel Factuur account. Each store can have its own branding, VAT settings, and templates, while you get centralized reporting and administration. This makes it perfect for agencies managing multiple clients or entrepreneurs with multiple brands.
Getting Started in 3 Simple Steps
Starting with Winkel Factuur is quick and easy. First, sign up for a free 15-day trial at winkelfactuur.nl. No credit card required, no strings attached. You get full access to all features immediately.
Second, connect your sales channels. Use our simple wizards to link your Shopify store, WooCommerce site, bol.com shop, or Amazon Seller account. For Shopify and WooCommerce, this takes just a few clicks. For bol.com and Amazon, you'll need to generate API credentials (we provide step-by-step instructions).
Third, customize your invoice template. Upload your logo, choose your brand colors, and add your company details. You can use our professional templates as-is or customize every element to match your brand identity perfectly. Once set up, invoices are automatically generated and branded with your design.
That's it! From this moment, every order automatically generates a professional, VAT-compliant invoice. You can sit back and watch your dashboard fill with invoices, or dive into the analytics to gain insights into your business performance. Our support team is available if you need help at any step.