What is VAT? Definition and How It Works
VAT (Value Added Tax) is an indirect consumption tax charged on goods and services. Consumers pay VAT on their purchases, while businesses collect the tax on behalf of the government and remit it to tax authorities.
How VAT works in practice:
1. Business charges VAT: You sell a product for €100 + 21% VAT (€21) = €121 total
2. Customer pays VAT: The customer pays €121
3. Business deducts input VAT: If you paid €50 + €10.50 VAT to your supplier, you can deduct the €10.50
4. Business remits to tax authority: You remit €21 (collected) - €10.50 (deducted) = €10.50 to tax authorities
Why is it called 'Value Added' Tax?
You only pay tax on the value you add. In the example above, you added €50 in value (€100 selling price - €50 purchase price), so you pay VAT on €50 (which is €10.50 at 21%).
Key principle: VAT is neutral for businesses – you collect VAT from customers and deduct VAT on business expenses, so theoretically you pay zero net VAT. The final consumer bears the tax burden.
VAT Rates: Standard, Reduced, and Zero Rate
Most countries have multiple VAT rates depending on the type of goods or services. Here are the common rates in EU countries:
Standard Rate (Netherlands 21%, Belgium 21%, Germany 19%, France 20%)
Applies to most goods and services:
• Electronics and computers
• Clothing and shoes
• Professional services
• Hospitality (restaurants)
• Non-essential goods
Reduced Rate (Netherlands 9%, Belgium 6%/12%, Germany 7%, France 5.5%/10%)
Applies to essential goods and services:
• Food and beverages
• Books and newspapers
• Public transportation
• Cultural events
• Hotel accommodations
• Pharmaceuticals
Zero Rate (0%)
Applies to specific categories:
• Intracommunity supplies: Sales to VAT-registered businesses in other EU countries
• Exports outside EU: Goods shipped to non-EU countries
• Specific goods: Some essential products (varies by country)
Exempt (No VAT)
Some services are VAT-exempt (no VAT charged, no VAT deducted):
• Healthcare services
• Education
• Financial services (banking, insurance)
• Real estate transactions (in many countries)
Important: Zero rate and exempt are different! With zero rate you can deduct input VAT, with exempt you cannot.
Example VAT Rates Table:Country | Standard | Reduced
Netherlands | 21% | 9%
Belgium | 21% | 6%/12%
Germany | 19% | 7%
France | 20% | 5.5%/10%
UK | 20% | 5%
VAT Registration and VAT Number
As an entrepreneur, you must register for VAT if you exceed certain thresholds or immediately if you provide B2B services.
VAT Registration Requirements:
• Netherlands: Mandatory if turnover exceeds €20,000/year (small business scheme threshold)
• Belgium: Mandatory for most businesses, threshold €25,000/year for exemption
• Germany: Mandatory if turnover exceeds €22,000/year
• France: Mandatory for most businesses, micro-entrepreneurs have higher thresholds
• B2B services: Often mandatory regardless of turnover
VAT Number (VAT Identification Number)
After registration, you receive a unique VAT number:
• Format: Country code + digits (NL123456789B01, DE123456789, FR12345678901)
• Usage: Display on all invoices, use in VIES system
• Validation: Check customer VAT numbers via VIES (VAT Information Exchange System)
Why get a VAT number?
• Legally required above threshold
• Allows VAT deduction on business expenses
• Required for intracommunity (EU) transactions
• Increases credibility with business customers
Small Business Scheme (Kleineondernemersregeling/Franchise en base):
If below the threshold, you can use the small business scheme:
• Advantage: No VAT administration, simpler bookkeeping
• Disadvantage: Cannot deduct input VAT on expenses
Most e-commerce businesses need VAT registration because of high expenses (inventory, shipping).
VAT Declaration: Quarterly or Monthly Reporting
If you're VAT registered, you must file regular VAT returns declaring collected and deducted VAT.
VAT Return Frequency:
• Quarterly: Most small/medium businesses (Netherlands, Belgium, Germany)
• Monthly: Large businesses or high turnover (often mandatory above €1M turnover)
• Annually: Only for very small businesses in some countries
VAT Return Content:
1. Revenue (Box 1): Turnover for the period
2. VAT charged (Box 2): VAT you collected from customers
3. Purchases (Box 3): Business expenses during the period
4. Input VAT (Box 4): VAT you paid on business expenses
5. Balance: Box 2 - Box 4 = Amount to pay or receive
Example VAT Return:Sales: €10,000 (excl. VAT)
VAT charged (21%): €2,100
Purchases: €4,000 (excl. VAT)
Input VAT (21%): €840
To pay: €2,100 - €840 = €1,260
Filing Deadlines:
• Netherlands: End of month following quarter (quarterly) or month (monthly)
• Belgium: 20th of month following quarter/month
• Germany: 10th of month following quarter/month
• France: 19th/24th of month following period
Late filing penalties: Usually €50-€250 per late return, plus interest on unpaid VAT.
Tip: Use accounting software that automatically calculates VAT from your invoices and expenses – much easier than manual calculation!
VAT Deduction: What Can You Deduct?
A major benefit of VAT registration is input VAT deduction – you can reclaim VAT paid on business expenses.
Fully Deductible VAT:
• Inventory and raw materials for resale
• Equipment and machinery
• Business software and subscriptions
• Professional services (accountant, lawyer)
• Marketing and advertising
• Shipping and logistics costs
• Office supplies
Partially Deductible VAT:
• Mixed use: Items used for both business and personal (e.g., phone, car)
• Percentage deduction: Based on business usage proportion
• Example: Phone €100 + €21 VAT, 70% business use → Deduct €14.70 VAT
Non-Deductible VAT:
• Representation expenses (gifts, entertainment over certain limits)
• Personal expenses
• Purchases from non-VAT registered suppliers (small business scheme)
• Exempt services (financial, medical)
Special Rules for Cars:
• Netherlands: Private cars – no VAT deduction (unless only business use)
• Belgium: Maximum 50% deduction on cars (fuel varies)
• Germany: Fully deductible if only business use
• France: Generally no deduction on cars, fuel partially deductible
Documentation Required:
To deduct VAT, you need a valid invoice containing:
• Supplier's VAT number
• Your VAT number (for B2B)
• Clear description of goods/services
• Correct VAT amount and rate
Keep all invoices for at least 6-10 years (varies by country)!
OSS Scheme: Simplified VAT for EU Sales
If you sell to consumers in other EU countries, you normally need to register for VAT in each country. The OSS (One-Stop-Shop) scheme simplifies this.
What is OSS?
OSS is an EU scheme allowing you to declare and pay VAT for all EU consumer sales (B2C) through one single quarterly return in your home country.
When to use OSS?
• You sell goods/services to consumers (B2C) in other EU countries
• You exceed the €10,000 annual threshold for distance sales
• Before threshold: Charge your own country's VAT rate
• After threshold: Must charge destination country's VAT rate
Example without OSS (complicated):
You're in Netherlands, sell to consumers in Germany (€15,000), France (€8,000), Belgium (€5,000)
→ Need to register for VAT in Germany, France, Belgium
→ File 4 separate VAT returns (NL + 3 countries)
→ Pay VAT to 4 different tax authorities
Example with OSS (simple):
Same sales as above
→ Register for OSS in Netherlands
→ File 1 quarterly OSS return listing sales per country
→ Pay all VAT to Dutch tax authority, they distribute to other countries
How OSS Works:
1. Register: Sign up for OSS in your country
2. Charge VAT: Use destination country's VAT rate (e.g., German 19% for German customer)
3. Quarterly return: Report all EU sales by country
4. Single payment: Pay total to your tax authority
5. Distribution: Your tax authority sends VAT to other countries
OSS Advantages:
• One registration instead of 27
• One return instead of multiple
• No need for foreign tax representatives
• Simplified administration
OSS Limitations:
• Only for B2C (consumer) sales
• Only for goods/services, not for all transaction types
• Still need full VAT registration in countries where you store inventory (Amazon FBA!)
Tools: Professional invoicing software like Winkel Factuur automatically calculates correct VAT rates per country, tracks OSS thresholds, and generates OSS reports.
Intracommunity Transactions (B2B within EU)
Sales to businesses in other EU countries have special VAT rules – usually reverse charge mechanism.
Reverse Charge: How It Works
When you sell to a VAT-registered business in another EU country:
1. You charge 0% VAT (intracommunity supply)
2. Customer self-assesses VAT in their own country
3. Verification: Customer's VAT number must be valid via VIES
Example:
You (Netherlands) sell €1,000 goods to German company:
• Invoice: €1,000 + €0 VAT (0% intracommunity supply)
• You report: €1,000 sales at 0% in VAT return + ICP listing
• German customer reports: €1,000 purchase + €190 German VAT in their return (self-assess)
• German customer immediately deducts: €190 (so net zero effect for them)
Requirements for 0% Rate:
• Customer must have valid EU VAT number
• Verify via VIES system before invoicing
• Goods must physically cross borders
• Proper documentation (shipping proof)
ICP Listing (Intracommunity Performances)
Separate from VAT return, you must file ICP listing showing:
• All EU B2B sales
• Customer VAT numbers
• Amounts per customer
Usually due monthly if significant volume, otherwise quarterly.
Common Mistakes:
• Not verifying VAT number → Risk of 21% VAT assessment
• Charging own country's VAT instead of 0%
• Forgetting ICP listing → Penalties
• No shipping proof → Tax authority may reject 0% rate
Common VAT Mistakes and How to Avoid Them
1. Wrong VAT Rate Applied
Problem: Charging 21% when 9% applies (or vice versa)
Solution: Know your product categories, use software with rate database.
2. Not Validating Customer VAT Numbers
Problem: Charging 0% to fake VAT number → You owe 21% + penalty
Solution: Always verify via VIES before applying 0% rate, keep validation proof.
3. Exceeding OSS Threshold Without Knowing
Problem: Selling €15,000 to EU consumers but not using OSS → Wrong VAT charged
Solution: Track distance sales monthly, automate threshold monitoring.
4. Mixing B2B and B2C Invoices
Problem: Charging consumer prices (VAT incl.) to business, or vice versa
Solution: Clear invoice templates for B2B (excl. VAT) vs B2C (incl. VAT).
5. Late VAT Returns
Problem: Missing deadlines → €50+ penalty per late return
Solution: Set calendar reminders, use accounting software with auto-alerts.
6. Deducting Non-Deductible VAT
Problem: Deducting VAT on personal expenses or representation costs
Solution: Keep strict business/personal separation, know deduction rules.
7. No Backup for VAT Deductions
Problem: Claiming deductions without proper invoices → Denied in audit
Solution: Digital archive of all supplier invoices, 6-10 year retention.
8. Incorrect VAT on Invoices
Problem: Invoice shows wrong VAT calculation → Customer can't deduct, disputes
Solution: Use invoicing software with automatic VAT calculation (like Winkel Factuur).
Frequently Asked Questions About VAT
Do I need VAT registration as a startup?
Depends on turnover and activities. If you expect over €20,000 (NL) turnover or provide B2B services, yes. If below threshold and only B2C, you can use small business scheme.
Can I reclaim VAT on expenses before registration?
Usually yes, for expenses up to 1 year before registration (varies by country). Keep all invoices!
What's the difference between 0% VAT and VAT-exempt?
0% VAT: You can deduct input VAT (e.g., exports, EU B2B sales)
Exempt: You cannot deduct input VAT (e.g., healthcare, education)
How does VAT work for digital services?
Digital services (software, ebooks, courses) to consumers: Use customer's country rate, OSS mandatory above €10,000.
Digital services to businesses: Reverse charge (0%), customer self-assesses.
What if I pay or receive a refund on VAT return?
Pay: Transfer to tax authority by deadline
Refund: Usually automatically credited to your bank account within 2-4 weeks
Do I charge VAT on shipping costs?
Yes, shipping costs follow the same VAT rate as the goods being shipped.
How do I handle VAT on returns/refunds?
Issue a credit note with the same VAT rate as original invoice. Deduct from current period's VAT return.
What's a VAT audit like?
Tax authority checks your VAT returns against invoices, bank statements, inventory. Make sure:
• All invoices archived and complete
• VAT return matches invoices
• Input VAT properly documented